Food Supplements are baloney right?
Find out more here:
Food Supplements are baloney right?
Find out more here:
So I went to a Nature Sunshine (herbal nutrition) event in oxford at the weekend and this talk was given by a guy who advises for apple. He shared with us Apples sale methodology in 4 steps. The word ‘Sell’ comes from the old english word ‘Sellum’ which means ‘To give’. Interesting eh? Well here are how apple do it in4 steps (Relate all of these questions to the ‘Thang’ you are giving).
Build rapport with person.
Find common ground.
Find level ground. If your man* is sitting sit with him…if he is standing stand with him.
Connect from a genuine place (remember this isn’t sales!)
2. Question Time!
Ask about the current situation of your man.
Ask about your mans issues / problems / difficulties he is currently facing.
Talk about your mans dreams. How would he like the future to look?
3. Talk about BENEFITS more than FEATURES.
4. The Close.
This part shouldn’t need to happen. if you’ve done steps 1-3 well your man will be coming to you with questions :D
This message really resonated with me as I’ve always been opposed to the hard sell and have encouraged people to come to me because they want to not because I told them to. There has to be a mutual want. So lets quit selling and start sharing :D
*Man. I know it could be a woman as well but as you can see i chose to use man for this article :D Probably cos i generally roll with men. ps. I’m not gay!!!
Following on from Jack Wilshere’s comments on Januzaj and what it means to be english I thought I’d try and make some sense of it :D
Can anyone be english?
To give you a quick lowdown if you don’t know about this Januzaj was being considered by the FA to qualify as a resident of this country and therefore represent the english national team. The only problem being he was born in Kosovo and grew up in Belgium arrived here at 16 only 2 years ago and well for many shouldn’t have the potential to be considered english.
Is 5 years residency enough?
The current rule says you need to be in the country for at least 5 years in order to be nationalised…this is my opinion simply isn’t enough. It almost makes a joke of identity. And in an international game where identity is everything a rule change needs to be happening…quick.
No difference between club and international game?
What are the real motives behind players decisions to adopt residency?
What it should be is an emotional affiliation with that country not because that country can offer international football or that country can pay me more than another.
A Flag on Convenience?
The english flag shouldn’t be a flag of convenience if a player legible for multiple nations. A new rule needs to be established whereby we can define residency by the age of 18.Rules need to be changed worldwide so as not to put the FA at a disadvantage. If this rule isn’t sorted there is a real danger of international game becoming the same as club game; ie it is possible to recruit anyone.
Rich countries could dominate international scene
Countries like Qatar already pay a lot of money to create a team of non Qatari born players simply because their players are not good enough. The lifeblood of the international game is identity we cannot loose that otherwise it becomes impossible to distinguish between from the club game. As hard as this is to do in a multicultural world it must be done. Drame is a great example of a talented player who Qatar will offer citizenship to as well as a hefty paycheque…the bottom line is this flexibility will allow the richest countries to buy up the best young talent because with just a 5 year residency rule anyone could play for anyone.
International Game is more of an equal playing field
One of the beauties of the international game is that where the richest nations have advantages poor countries like Ivory coast can still compete because rich countries wont purchase their talent (up until now).
On a side note why Spain are trying to nationalise Diego Costa from brazil is a joke. 1. They have enough talent without him. 2. He only played for Brazil a few months ago!
Creating things from dreams.
Fishing in your subconcious for ideas.
3.5 ways to fish for ideas…
1. Show up and wait….keep drawing
2. Manufacture urgency - pick a time period good for generating non sequiturs. So meditation with forced brainstorming.
3. Psychic vomit - scribbling patterns, poor mans way of getting ideas
top down (control) v bottom up (letting go)
bottom up deciding to generate something from nothing with no idea or plan.
the zero effect.mov
FF unit slab - spiekermans font.
Spiekermans rules for copy:
1. No ornamental adjectives.
2. No self praise.
3. Hard facts as proof of concept.
4. No words where pics suffice.
5. Present tense active language.
6. 200 words limit.
7. Subheads as teasers
8. One editor writes final version.
Speed and deep are not opposites.
A paradigm shift: from corporate to social
Buzz words that are around…word trend map.
Brand design is the design of experiences.
Scrolling all the way to Australia !
Agile design process
Product vision - product backlog . product increment
MVP = minimum viable product
Don’t be pixel perfect!
We don’t need leaders but moderators.
We don’t need motivation but inspiration.
Pregnant pause-another thought is born.
Free font - fira sans.
Even a great idea is only an idea until you make it real.
Learn by doing. Getting hands dirty was the philosophy.
The presents made up not only of the past but the future…
Mary Poppins- bringing things from the future into the present.
Interaction Design Types
1. The relationship between people and machines.
2. Machines and machines.
3. People and people.
A great eg. of this. Full street of swings to bring disconnected communities together.
Swings situated in the divided gap between communities.
If all the swings are in use there is an easter egg.
4 .People and animals
Making sense of the future
The future isn’t what it used to be.
That was the past-the one in which science fiction was unattainable. Nasa
alpha and beta prototypes are the currency of the internet.
built and launched asap.
Designers job is the write the story so we can participate in the future.
Robot named Simon
Georgia tech - how can a robot respond with human emotions?
User journeys of how the future may work…so a user journey is just a projection.
User flow.Carla diana.
As Designers each new form teaches us something about how to design the next thing.
ALL ideas start from a problem.
Doorknob approach Jeff Veen…..Tackling a big problem by becoming an expert in the small ones first. Start with the smallest piece and become expert in that.
Start with the doorknob.
The cloud has a huge carbon footprint …so with each tweet we send carbon into the environment. Canary makes peeps aware of the carbon footprint.
Future Products: Smart fork - which stops overeating.
BE / SAY / DO / DFRNT:
Going away and coming back stops you becoming the same.
As often as possible go some place you’ve never been before.
Ros’ Xmas project for Sapient Nitro:
Unique Ballballs based on clients Facebook friends from different locations. An algorithm was created with a unique map for each client.
Design is solving a problem not a puzzle. A puzzle already has a solution.
Embody someone else. Bhop mentality”you’re dealing with a different individual with a dfrt mentality.”…Jobs stare..
It is hard but it’s not coal mining is it?
Ros horner on creativity.
Start something. Once you’ve begun it’s already half done.
Set limitations = deadlines.
Get community support: It sets up an expectation for you to deliver.Its good for us to be held accountable!!
Kill bad habits and replace with worthwhile.
Kill the facebook check every morning it’s point less!
Challenge yourself to take a different picture everyday to bring variety to monotony.
Take away some stuff - de-clutter.
Keep it #simples.
The conveyor belt of client work ….no time for reflection on projects.
Stuck in a loop…no breaks in between.
Overdo watermarks IF you’re gonna do them.
Downside of the conveyor belt…work starts looking similar…due to lack of time for experimentation.
Enthusiasm drops on long projects.
= Monkey say, monkey do.
Free range fridays…break up projects with free time. BOOSTS creative energy.
So i basically call this ideas incubator.
Get Splash proof notebooks = anytime / where. Cherry pick the best ideas from your sketchbook each friday.
Free Range Rules:
We do not review innovation / free range is for all/ we never finish anything…so new idea needs to be each friday…so invention day.
Dont’ Delete anything:
Project / failure grave yard…a place for mourning and learning from projects.
Half inch heist was the game mutant labs did based on a FRF.
Have an ace in your backpocket. Distinguish the great ideas…never delete anything.
Levelling up your staff.
The chufty badge…learning on the job. Makes you more enthusiastic about client work.
Asset crackyard (A place to put things that don’t have a home)
….you can present these as new things rather than stuff seen already on your website / portfolio.
Focus on execution …tinkering is banned.
Finishes with a show and tell.
Forced fun isn’t fun.
Reason to be creative is a 3 day creative conference for designers, devs tech heads and whoever whats to cross pollinate and get pumped up! I’m going to cover the guys and gals whom inspired me (Paul Trani, Ros Hornet, Erik Spiekermann,Tom Platten-Higgins, Liz Danzico, Jon Burgerman, James paterson. Lets GO!
Ahh Grammar Police I’m guilty. I’ve got my heads up at the scene!!
***PAUL TRANI - Creativity & Tools***
Energy Playground - Town was powered by children playing
(a student created a new product line simply by using the free transform tool and rotating the shreddie 45 degrees. He labelled it the dimaond shreddie and the rest is history!)
Alcoholic Drink can stoke creative juices…+ peeps.
So creativity happens with people…also opposition helps begun other trends which rise up against it.
BRIGHTON #6 Creative places to live…environment
is so key it can fuel us or kill us.
Kuler themes-check it ouut!
Crazinesss and creativity correlate.
THINK LIKE A CHILD…once we mature our creativity drops…keep peter pan alive.
Steal and let steal = share.
GOOD ARTISTS COPY GREAT ARTISTS STEAL.
Stand on shoulders of giants…building on others work…the spirit of open source.